corporate portrait

environmental portrait

What really goes into a creating your final Business Portrait.

Ever wonder exactly how a final photograph or business portrait is all put together ?

 

Most people see hundreds of business portraits every week online, on tv, in magazines, pretty much everywhere you look you’ll see someones profile shot.

Well i just wanted to give you an idea of what really goes into creating your final environmental business portrait.

Not every shoot requires this much post production but i just wanted to show how this particular shoot for www.Profilesofdistinction.com magazine of Scott Windham of Windham Studios (landscape architects in Naples Florida) ended up being put together after all the frames were taken.

 

1 – Original image, test shot, available light. 

business portrait

This is the original test shot, auto exposure – You can see the lovely sunlight pouring in from behind Scott as well as the blown out areas. All in all this is a pretty good start, we just need to control the light a bit, once i saw this i new this was going to be an awesome business portrait. The light on Scott’s face and rim light from sun is just too much.

 

2 – Test exposure frame, looking for detail in blown out sunlit areas. 

This is simply a darker exposure that will be used to pull back the details of the stone around the pool, the sofa up front and the backlit water features. As long as the camera does not move, every frame will line up for the final retouched version.

 

 

3 – Lighting Scott separately.

This is the proper lighting on Scott now, while blocking the sun off of his back. I’ve lit him with a front/left soft-box and a grid from behind on the right ( to mimic hard sun and highlight) as well as a reflector (out of frame) bouncing some extra light onto his left side, filling in where the grid falls off. There is a lot of gear in this shot but again, with the other background images i’ll be able to merge the correct exposed frames with no equipment in the back. You can see how this business portrait is starting to all come together.

 

 

4 – Corner Eavestrough frame to replace damaged in original.

For those of you with a keen eye, you might have noticed in the top left hand corner of the last 3 images, the eavestrough was damaged by a flying palm tree during hurricane Irma a few weeks earlier.So i found something similar from a different part of the house and blended that in as well. I made sure my i shot this image from approx. the same angle as the portrait angle so its perspective lined up.

 

5 – The Final image 

environmental portrait

The Final Image – I’ve blended all the elements together here to come up with Scotts final business portrait. From my perspective when on location, i asses all elements (natural light options / strobe lighting options / background / post production tricks/additions) while taking the test images. Once i feel i’ve got all the images i need, i drop them on the laptop and sit down with the client to show them all the elements we have to work with and how i see creating the final look and feel of the shot. What i really like about Scotts photo is the natural, comfortable feeling you get from him in the photo, he is a very laid back individual and as his bio reads – “We build an intimate connection with our clients, who they are and how they live.”. I feel this image really represents what Scott brings to the table as a landscape architect, an individual and convey how you’ll be treating during the process.

personal branding - powerportraits.ca -

What Is Personal Branding anyway ?

What exactly is Personal Branding ?

It can be very hard to define personal branding. As a professional photographer I have struggled with how to market myself and my brand. It always feels like a work in progress.

When asked “What is your most authentic self?” journalist Ann Freidman amusingly said:

 “On most days, my authentic self is probably drinking wine on the couch.” 

I know a few people who feel this way. So how do you convey your authentic self without it feeling contrived?

personal branding - powerportraits.ca -

Make sure your Personal Branding tells your story right away.

 

Who Do I Want to Be?

For me, I want to be known as the go-to-guy for unique environmental corporate photography in Toronto. I want people to know I’m great at creating a rapport with people, putting them at ease, always getting a great shot and creating an amazing profile photograph. I want people to know that whatever the look they are going for, I can capture it. Formal corporate headshot, lifestyle creative portrait, promoting your business or even a complete overhaul of your online, social look? 

To help with your photoshoot, here are some of my thoughts so far, to help clarify how I approach a personal branding photoshoot.

Your personal brand is how you appear to the world, it is how you market yourself and your career or business. In today’s online, virtual world having an interesting and polished appearance makes a huge difference to how you are perceived. A headshot isn’t enough in my opinion, your environment says a lot about you and who you are so pulling them all together drives it home.

 

 

Use an Environmental Corporate Headshot for Branding

Firstly, having a professional Corporate headshot of yourself greatly enhances this perception. It shows people that you are serious about yourself and invested in promoting your business. A great photograph of you making eye contact with the camera can do wonders to make you seem more approachable. It also helps to have a consistent ‘look’ across social media for your business.

With the limited amount of time you have to grab and hold someone’s attention online (and we are talking maximum a few seconds) photographs, personal branding with maximum visual impact can create that all important connection. Creating that connection inspires people to look at you and your website in more detail, encouraging people to become your clients or at least reach out to you.

If your profile photograph is one that someone took of you at a party, with the person next to you cropped out or selfie or when you “looked good” at a weeding, it’s probably not conveying the message that you are looking for!

Other photographs you need for personal branding should describe your business with out using words. Your clothing, location or props can help with those things. What do you do? How do you want people to see you? What do you want to be known for? What makes you different/better than other people?

Let’s discuss in deal how to make sure your personal branding shoot shows the real you, just as you want!

Contact (416) 778 0005 or [email protected]